On the website, the story of Fish Tales and its fisherman had to play a big part. In addition, it was key that the link between the products in store and website full of fish recipes would be very visible and easy to recognize. Thus buyers can easily find matching dishes on the website and brand enthusiast immediately recognize the products when doing grocery shopping.
Fish Tales, a brand that only sells wild fish caught the traditional way, asked us to design their new WordPress Website. There had to be a clear link between the brand being sold at retail stores and the website with fish recipes.
A clear story and recognizability
Playful, modern, focus
A clear website where both products, its story and the recipes are easy to find. Playful, modern and with an obvious focus on delicious fish.